You can quickly and easily schedule posts by grouping related publications into Post Presets. Think of Post Presets as a type of template; you can target a combination of specific profiles, assign a posting schedule to a post preset, target a specific audience, then reuse those options automatically whenever you post.
In This Article:
Creating a Post Preset
To create a Post Preset:
Navigate to Publishing > All Post Presets
Click on New Post Preset on the top right
Give your Post Preset a name, select target profile(s), and choose a post preset color to associate with this post preset
Click Continue, and then Update to finish setup.
Editing Post Presets
To make the following edits to your Post Presets:
1. Navigate to Publishing > All Post Presets
2. Select the Post Preset that you want to edit
Connect a Post Preset with a Posting Schedule
On the right side of the dashboard, click on the dropdown under Posting Schedule to assign a Posting Schedule to your Post Preset.
Change Profiles in a Post Preset
On the right side of the dashboard, under Target Profiles, click on the Settings icon:
Select/unselect the profiles you want to use for this Post Preset, click Continue then Update
Confirm that the changes are now showing under Target Profiles
Once this is done, all scheduled posts with this Post Preset will now be published to the selected target profiles going forward!
Pause, Merge, or Delete Post Preset
Under Settings, select Pause, Merge or Delete.
Pausing a Post Preset:
Once a Post Preset is paused, a notification will show up on the page with an option to activate it.
Note that you can still schedule posts to a paused Post Preset. Once reactivated, any scheduled posts up to a day before the reactivation date will be published.
Deleting a Post Preset:
Once you select Delete, you will be prompted if you also want to delete previously published posts from this Preset. Any scheduled posts will be automatically deleted.
Merging a Post Preset:
Once you select Merge, the list of other Post Presets will be displayed for you to select. Select a Preset that you want to merge into and click Confirm and Save.
Note that after Post Presets are merged, they cannot be un-merged.
Organize Presets by Color
The Post Preset key is displayed to the right in your publications calendar. This key allows you to identify and filter publications by Post Preset. Traject Social assigns colors to each Post Preset to enable you to easily differentiate between the publications in your calendar
From the example below, publications from the Local Celebrity News Post Preset are identified in red.
To change the color, go to Publishing > All Post Presets > Name of the Post Preset
The Post Preset Color is on the right side of the page allowing you to select your preferred color:
Once you've selected your preferred color, the color icon for any publications within the Post Preset will change
Using Post Presets
To use a post preset, you have to choose Schedule a Post from the Publishing drop down menu.
- Navigate to Publishing > Schedule a Post.
Select an existing post preset from the drop down
Reassign Post to a Different Post Preset
If you assigned a post to a wrong Post Preset, you can reassign it by doing the following:
- Publishing > Calendar > Select the post you want to reassign
Click on the Edit button on the upper right part of the window:
Select the Post Preset that you want to assign the post to:
Click Confirm and Save.
Post Preset Performance
Once you've had time to publish posts with t Post Presets for a week or two, you're ready to review their performance and analyze your current posting strategy.
You can review your content performance report by heading to Publish > Content Performance
You'll see a few different reports, but let's focus on Post Preset Totals.
Here you'll find a report outlining how often you've published to each Preset. Breaking down your metrics by average clicks and engagement per post will really help you understand your content strategy's performance.
More importantly, if you've setup conversion tracking, you'll be able to understand which preset is driving more conversions
This really could be one of the most important reports for you to review or send to your clients as it sums up how your social media strategy has translated to sales. If you want to learn more about conversion tracking, check our our guide.
Post Presets can be an important tool to use with your content strategy. Here are a few best practices to keep in mind.
In this example, if you're planning to publish your posts to multiple profiles at the same time you would benefit from creating category or topic based Post Preset.
In this example, we have three main Presets (Blog Posts, Testimonial Videos and Funny Memes). They each have their own posting schedules, however all profiles get the same post at the same time.
If you want to learn more about posting schedules, check out our guide.
If you have different categories, but want to ensure each network has a post in its own optimal time than you'd benefit from this Post Preset strategy.
In this example, we have two main categories of posts: Funny Memes and Blog posts. However, we've separated the Post Presets so that each network has it's own preset.
This allows us to ensure we use a unique posting schedule when scheduling our blog posts to Facebook as opposed to when we schedule blog posts to Twitter.