This article covers how to track unpublished Facebook posts to the Traject Social Dashboard.
In This Article:
Why track unpublished posts?
An unpublished page post is a post that is not immediately published on your page or your newsfeed. Unpublished page posts allow Page admins to manage the delivery of ad content through audience filters. These scheduled or draft posts are delivered on a future publication date or through promotion within an ad set
How do I connect Facebook Ads to Traject Social?
Before viewing your unpublished posts in Traject Social, you can choose to connect your Facebook Ads account to the Traject Social dashboard. This step is optional, but if you don't do this, unpublished articles without engagement will not show on the dashboard.
Here's how to connect your Facebook Ads account to Traject Social:
From the top bar, navigate to Reports > Channel > Facebook and click Ads from the sidebar.
On the right-hand side of the page, click the Connect button and select Connect Ad Accounts. You will be taken through the ad connection process where you can select the ad accounts and campaigns you'd like to connect to your Traject Social project.
How do I view unpublished posts?
Got your ad campaigns connected to Traject Social? Awesome. Now, let's view your unpublished post performance in Traject Social. Here's how to do it:
On the Traject Social top bar, navigate to Reports > Channel > Facebook and click Posts on the left-hand side of the screen.
Scroll to the bottom of the page and you'll find a list of all of the Facebook posts your brand published during your selected reporting period. All of your unpublished posts will be denoted with an orange unpublished marker.
How do I compare unpublished facebook posts versus published content?
Scroll up to compare your unpublished versus published content performance underneath the Publishes vs. Unpublished Posts header. Here, you can view differences in reactions, comments, shares, and more.