Traject Social makes it seamless to append tracking data to the links you post. All you need to do is to identify which domains you want us to include UTM codes for -- i.e. you want to do this for your own domains, not for domains of other people's websites
With our URL tracking functionality, any time you publish we will automatically generate the relevant URL parameters, instead of requiring you to use a URL Builder to generate rich destination URLs each time.
*This feature is available for Advanced and Pro users.
**You can only access this if you have Google Analytics connected to the project.
In This Article:
What is a UTM code?
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. A common use of UTM code is to create a vanity URL for each offline campaign, and then redirect that URL to whatever forwarding address you assign to it — most likely your main domain.
This will give you the ability to track how a weekly newspaper ad, coupon, radio ad, or TV commercial is working without having to create custom landing pages for each campaign. By creating a separate UTM code for TV commercials and print ads, for example, you can get data on which generates more traffic, conversions, etc. Furthermore, you can track not only the source and the medium (radio, newspaper, coupon, etc.), but even individual campaign names like “Fall Chevy Sale.”
In today’s day and age, we are hit with so many types of marketing and advertising that we may not even notice all of them. When it comes to digital marketing, there are online and offline campaigns, and trying to see how these types of marketing are working for your company is extremely difficult.
As a marketing professional this is even more difficult because you are responsible for showing results to your clients. One fantastic way to track your results is to use UTM (Urchin Tracking Module) codes. This simple technique can link your marketing practices to Google Analytics and give you the data you need to support an idea or switch gears to try something else.
How do I enable URL tracking?
Go to Project Settings:
2. Go to URL Tracking and add your domain:
Domain - Traject Social will only add UTM codes to the domain that you specify here. Note that this is the only required field, we recommend the other fields left empty since we will auto-generate it for you.
- Note that if you enter yourdomain.com, it will match all subdomains. If you want to tag www.yourdomain.com and nothing else - you should enter the domain as www.yourdomain.com.
Campaign Name (utm_campaign) - will default to the name of the content group (learn more about content groups).
Campaign Source (utm_source) - will default to the name of your social profile (i.e. 'twitter', 'facebook').
Campaign Medium (utm_medium) - defaults to 'social'
How do I view URL Tracking Report?
Once you start URL tracking in Traject Social, you can get a detailed report on which posts and which profiles are delivering you the most traffic to your website.
Go to Publishing > Content Performance > URL Tracking:
You can even drill down further by clicking on specific posts and figuring out how many sessions (page visits) each post delivered:
Exporting the Report
To generate the URL tracking report into a PDF format, go to Reports > Export > PDF Report > Select Report: Publication Performance > Select report options: URL Tracking.
Note that all items are ticked by default, simply untick the ones you want excluded in the report.
Setting up URL Tracking is super simple and important to be able to connect your social efforts with the performance and impact they have on your web presence. This will help you better understand what drives traffic to your website and what keeps users on it. This will also help you separate your paid activity from your organic work.