At Traject Social, we give you the ability to track the performance of your different business profiles and brands through our Reports section. The reporting feature provides aggregated analytics across all your accounts and performance reports for each of your connected profiles. This article provides an overview of the different reports, and shows you how to run and create custom reports.
In This Article:
Types of Reports
Analytics reports are organized into two sections: cross-channel and channel reports.
Cross-Channel: Cross-Channel Reports focus on the project's progress as a whole. You can view all of your connected profiles side by side.
Channel Reports: Channel Reports provide analytics data for each profile connected to your project, allowing you to dive deeper into the performance of each social media account.
Once you add a new social profile to your Project in Traject Social, it may take up to 24-48 hours to complete. During this time, Traject Social is diligently working to collect as much data as possible and generating an initial set of reports
Cross Channel Analytics
By default, the report shows data over the last 30 days. You can change the reports date range by clicking on the dates in the upper right-hand corner.
Focuses specifically on the total change and growth rate of audience engagement and publishing. This report provides current trends of your project's activity, engagement, new audience, outbound content, and conversions.
This report provides the growth rate, net audience growth, and total audience for each platform. Additional information includes audience age, gender, and an audience 3 month network comparison.
This report provides the average daily activity within your networks, and the average age of people who engage with you on Facebook.
This aggregate report shows the daily engagement and new audience members across your project, engagement totals for each network, and the month-over-month change in engagement across your networks.
This report shows a breakdown of your audience by country and city
This report shows the cumulative activity across each platform (channel) connected to your project
This report provides the times when your content is getting the highest amount of engagement. You can use this as a guideline when creating a posting schedule since it is broken down on a daily and hourly basis. This way, you increase the chances of better engagement with your posts.
This report shows activity across individual social profiles in this project
Channel Reports are platform specific reports that focus on unique features of each social network.
Traject Social offers a number of ready to go reports to share with your clients. You can schedule when your reports are generated, how they will be delivered, and the period each report covers. Click on Reporting > Export > PDF Report to get started.
A “Schedule Report” window will pop-up.
Traject Social provides several canned reports for you to use. You can setup custom reports that read out on metrics that are most important to you and your clients. This is covered in the next section of the article below.
Create a cover page where you can add your logo + text. You can choose to have no cover page
There are three delivery methods. You can download the report (reporting on-demand), have the report exported to a Google Drive or DropBox, or have the report emailed to an address of your choice
Reports can be set to run on-demand (Run Now), run at a later time, or setup to run on a recurring basis
Choose the reporting period of the report, or set a specific date range for the report.
Creating Custom Report Templates
Traject Social allows you to setup a very specific report by picking and choosing specific sections, including your own cover pages and logo. Once you design the report you can save it and run it on a regular automated basis. Creating custom reports greatly enriches the reporting functionality of the system by giving you the flexibility to control and build on features that are important to you.
To create a custom report, go to Reports > Export > PDF Report. Under Select Report, click the drop-down and select Create Custom Report.
Once you click Custom Report, by default everything is checked and when you run it as is it's going to generate a comprehensive report. To customize the report, click Select None and begin selecting the data by (1) Channel, by (2) Report and by (3) Filter Widget. Once you have built your custom report, you may either (4) Copy to other projects so you can use the same settings to other projects, (5) Save as template so you can reuse the report at a later time, or (6) Use selected options to immediately apply the settings in the report you are creating.
Managing Custom Reports
Once you have created one and you need to manage the template, go to Reports > Export > PDF Report, choose the template you want to copy, delete or modify:
Once you have opened the template, you can now make the changes:
1. Copy to other projects - you can copy the template and apply to other projects in the account so you won't have to recreate it (imagine having to create the same template for 10 other projects!)
2. Delete template - if you want to completely delete the template
3. Update template and use - make modifications in the template (add or remove channel or widgets) and the click to apply the changes
Renaming a template
If you want to rename a template, just click the Update Template And Use (whether you made some changes or not) and the option to rename it will pop-up:
Rename the template as you wish and click OK to save the changes.
Once you have built your custom report, you may either (4) Copy to other projects so you can use the same settings to other projects, (5) Save as template so you can reuse the report at a later time, or (6) Use selected options to immediately apply the settings in the report you are creating.
You may find yourself looking at reports and seeing different data then what you see on the native platforms. We'll explore the reasons this may be the case.
If you've only recently connected a social profile to Traject Social for the first time, you'll notice it's status showing Initializing...
Newly connected profiles may need up to 48 hours for us to download and analyze it's historical data before you see data shown in your reports. Please allow this time before attempting to run reports.
Reporting range includes last 72 hours
The data we receive from each network takes time to become available. Most networks have at 72 hour delay before we have that day's data available.
We do not recommend using the last 72 hours in the date range used to generate reports,
Wrong date range used for comparison
It is important, when comparing Traject Social's data to a native network's data, to ensure you're using the same date range within Traject Social as you are in that native network's report.
If none of these are the case, please contact our support team for assistance.
- 2 likes on your facebook page = 2 * 7 = 14
- 5 mention on Twitter = 5 * 8 = 40
- 3 checkins on Foursquare = 3 * 7 = 21
- Overall Engagement Points = 14 + 40 + 21 = 75
- Daily Average = (14 + 40 + 21) <divided by> (10 is total number of events) = 7.5