This article is a how-to guide on Link Shortening.
Link Shortening Options
Option 1. Using the system default link shortener
Option 2. Using your own domain for link shortener
You have the option to use your own custom domain (vanity URLs). It is available as part of our white labeling services. If you're interested, please contact support.
Advantages and features of using Options 1 and 2:
Link frames - adds a call to action to every link you share.
Performance tracking - lets you know how many social interactions actually lead to sales on your website (clicks and conversions).
Link preview modification for Facebook - allows you to customize link previews and change the image, title or description of a post.
Danger:While it is possible to replace and even turn off link shortening, keep in mind that doing so will disable several features such as:
- Link frames
- Conversion Tracking (click tracking will still be available)
- Link preview modification
Option 3. Using an external link shortener
However, if you still wish to use an external shortener account such as bit.ly, you may do so by connecting it to your project.
- To select the link shortener to use, go to Project Settings.
- Select Modify Project Settings:
- Select the link shortener from the drop-down and click Save:
Turning off link shortener:
In those rare circumstances when disabling link shortening is required, you may turn off link shortening at the Post Preset Level, or the Project Group Level.
- Turn off Link Shortener at the Post Preset level
When scheduling a post: The option to disable link shortening will show after composing your message (Step 4 of 5).
From Post Presets: Go to Publishing > Select the All Post Presets > choose the preset you want to modify. Click the Settings icon under Target Profiles.
Select the target profiles and click continue, you will now see the option to disable link shortening:
2. Turn off Link Shortener at the Project level
To completely to turn it off for the entire project, go to Settings > Project > Modify Project Settings > Link Shortener: Disable Shortening
Note that you may not enable link shortener at post preset level once you have disabled it at project level.