With Traject Social you can generate a report for the Ad Campaigns and entire Ad Accounts that you run on Facebook. To understand the report better, below is an explanation on each metric so you can customize the report depending on your needs.
Connecting Ad Accounts and Ad Campaigns
With Traject Social you can connect entire ad accounts to your projects or specific campaigns. If you connect an ad account you will have the benefit of reporting on new campaigns being totally automated. If you connect specific campaigns - you get the flexibility of being able to report only on campaigns that are related to this specific projects. This is particularly helpful if one ad account is shared across multiple businesses.
1. To connect a Facebook Ad Account or Ad Campaign, go to Reports > Channel > Facebook > Ads.
2. On the right hand side of the page, click the Connect button:
Once you do you will be able to connect either entire ad accounts or specific campaigns. If you ever need to remove accounts or campaigns, please use the "Remove" button.
FYI:Please note that once you connect ad accounts or ad campaigns - it make take 24-48 hours to produce an initial report.
Facebook Ad Performance Summary
In this section, you get to see important key metrics of the performance of your campaigns: how much have you spent, how many times the ads were seen and how many actions were taken by users
Total Spend - The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.
Impressions - The number of times your ads were viewed.
Actions - The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
Conversions - how many conversions have been generated during this time and what the cost of each conversion is.
Engagement - how much engagement have your ads received (likes, comments, shares).
Leads - if you are running any lead generation ads here you will see how many such leads have been generated and what the cost per lead is.
Here you will find a list of active campaigns during this period and key performance metrics for each. Note that you can click on any of these campaigns to find out more about its performance
Campaign Performance Detail
When you click on any of the campaigns you will have a much more detailed summary of its performance, as well as the ability to downloads, leads for lead generation campaigns.
Impressions and Actions
In this chart you will see your daily performance - how many times the ads are being seen and how many actions are you getting
Ad Creative Performance
Here you will find a list of active creatives during this period and key performance metrics for each. Note that you can click on any of these creatives to find out more about its performance
Ad Campaign Demographics
In this chart, you will see how well your ad is performing with each age group and country
Custom conversions allow us to track and optimize actions on specific web pages while bypassing the additional step of adding anything to the Facebook pixel code. Rather than adding a unique pixel for every page, with the new Facebook pixel, it’s only required to add the single Facebook pixel once, to every converting page of your site.
Here are present some analytics of conversions for each custom conversion objective you have setup:
Custom conversions are perfect for when you’re running a campaign with a website conversions objective, as it allows you to track specific users as they convert on a given web page. This way, you can choose to optimize for conversions, and Facebook will serve your ad to people who are most likely to complete the preferred action on your website. With implementing custom conversions, Facebook has a better ability to determine whether a user who visited your website ended up converting.