Need to know if all your social media efforts are meeting the business objectives? Goals are one of the things that you can easily set up and surely provide tremendous value to your social media reports.
In This Article:
What are Goals?
Goals measure how well your site meets your target objectives. They help us determine the success of our business by providing information on a completed activity, such as conversions. Having goals helps us gain insight into how well our site is performing and ultimately evaluate the effectiveness of our online business and marketing campaigns.
Here are three types of goals that you should keep in mind when it comes to your website's performance:
URL Destination Goals - a visit to an actual web page
Time on Site Goals - a defined timeframe of desired site activity
Pages per Visit Goals - a defined number of page views desired during visit
Questions to Ask Yourself When Setting Goals
1. What exactly are my business objectives?
2. How can these objectives translate into concrete goals on my website?
3. Is my website designed in such a way that these goals are clear?
Example: Goals Report for Google Analytics
A lot of people utilize Google Analytics—especially for tracking social media campaigns—but they fail to follow through after the implementation. In this article, we'll quickly run you through why you should be using Google Analytics, setting goals for your website, and how Traject Social's Goals Report for Google Analytics can help you better achieve your objectives.
Traject Social has included Goals in Channel Report so you no longer need to log into your Google Analytics account separately to view how your objectives are coming along! To view the report, just go to Reports > Channels > Google Analytics > Goals.